White Chalk Road

Last week, Tessa Pinkerton, Emily Dyas, Matt Coupar, Callum Macrae and Sarah Green from our search marketing team, were lucky enough to attend the Digital Marketers Australia Conference in Melbourne. This event was a great opportunity for our team to connect with industry peers and get some great ideas for new and innovative marketing strategies. Some of the many great takeaways from the conference include: >> ChatGPT is AI in it’s dumbest form >> Build your lists from the get-go, super important for a cookies-less world >> Don’t ignore CRO, this includes blog pages >> EEAT and YMYL are still important >> Audience targeting is not effective if you’re not adding negatives >> Write content for the user, not Google >> Targeting sub-niches allows you to cut through noise in a competitive ad space >> There’s an AI tool for just about everything – we need to continue to adapt to take full advantage We can't thank Stephen Esketzis and the DMA crew enough for hosting the event, and all the presenters for sharing their knowledge to help our Australian digital marketing community grow and thrive. We are looking forward to the next one! Now it's time to share what we learned with the rest of our team and work with our valued clients to get them the best results. #whitechalkroad #digitalmarketingperth #Networking #DMAConference #Melbourne2024 #DMAMelbourne #DMAC #DMA #digital #marketing #digitalmarketing #advertising #ads #paidmedia #organicgrowth #instagramgrowth #facebookads #tiktokads #fbads #googleads #google #seo

Happy Birthday Emily! We hope you have an amazing day celebrating this weekend! 🎂🍾

Our SEO analysis service is something we offer all our new clients. It is an extremely detailed and in-depth analysis of every aspect of SEO for your website. Our analysis is NOT: ⛔ a powerpoint slide filled with random information and images ⛔ a brief overview with no in depth detail or next steps ⛔ a hard to understand presentation full of jargon Our analysis includes: ✅ in-depth keyword research: how many times a term is searched, how many other websites are competing to rank for that term, how relevant it is to you and how far down the buying path people would be when searching the term. We work with you to get feedback and make any changes you see relevant. ✅ technical SEO audit: we check the use of code, internal linking structure and site architecture of your website ✅ benchmark ranking report: we provide a benchmark report to track where you ranked at the beginning of the project ✅ SEO content audit: we review content on your important landing pages and provide a list of suggested changes ✅ keyword mapping: we then identify what page on your website is most relevant to target for the chosen keywords and optimise those pages #SEOAnalysis #SEOAudit #SEOAgency #WhiteChalkRoad

Ever wonder what exactly is involved in Search Engine Optimisation? Well, to make it simple, there are 3 core areas that SEO focuses on: On page SEO: The content on your site, how well it solves topic queries and potential searcher intent and whether it provides a good user experience for site visitors. Off page SEO: Inbound links to your website from other websites. Natural links from authoritative and relevant websites act as a vote of confidence, which helps search engines trust your website. Technical SEO: How well search engine spiders can crawl your site and index your content. This also focuses on the speed and code of your website. #SearchEngineOptimisation #MarketingTips #TechnicalSEO #SEO #SEOAgency

Happy 3 year anniversary with the White Chalk Road team to one of our Search Marketing Managers, Tessa Pinkerton 🎉 We really appreciate your hard work and dedication over the past 3 years.

Happy Birthday to our Search Director, Alex Hamilton! We hope you have an amazing day celebrating 🎂🎉

Happy International Women's Day to all the ladies 💙 From the White Chalk Road team.

Our Search Director Alex Hamilton is attending the Sydney SEO Conference today, connecting with like-minded people to discuss the latest and upcoming changes to Google. Next time you meet Alex, make sure to pick his brains about "all that AI stuff" happening in our industry at the moment 😉 #seo #searchmarketing #searchengineoptimisation

Read our new blog to learn how to optimise social media and Google Ads landing pages to get conversions 📈 #GoogleAds #SocialAds

A day in the life of a Search Marketing Manager here at White Chalk Road ⭐ #DayInTheLife #SEOAgency