Aperitif Agency

The team at Aperitif Agency are thrilled to welcome our newest member, Wendlley Simoes. Wendlley joins us as our Paid Marketing Manager. Wendlley brings over 14 years of experience partnering with top-tier businesses and agencies across Australia & Brazil. She has already hit the ground running with ideas to unlock new growth opportunities for our clients. Wendlley's got the best of both worlds: she's creative, but she also knows how to let the numbers do the talking. Her approach integrates imaginative thinking with rigorous analysis, ensuring that her strategies are not only innovative but also data-led. We are excited to see the improvements she'll bring to our clients' accounts and our agency overall. #digitalmarketingagency #newteammember #announcement #growingteam #growingbusiness #startupgrowth

Who doesn't love a long lunch on a Friday afternoon? Everyone at Aperitif works from home 100% of the time, but we balance that out with a catch up for lunch once or twice a month. Here is some of the team at Roccella today. #team #teamlunch #worklunch #fridaylunch #digitalagency

Due to some recent new client wins, we're expanding our SEO team! We're looking for future leaders in the SEO space who set high standards for their work and are eager to continue to grow in their field. Apply via the link below! #hiring #seojobs #seo

Vertical videos are absolutely essential for paid ads. They help paid content look seamlessly organic, and often lead to better results overall. Vertical video ads are becoming the star of the show in creative strategies. Brands, agencies, and publishers are all jumping on the "vertical-first" bandwagon, especially for platforms/formats like Reels, TikTok, and YouTube Shorts. If you are running Performance Max campaigns without vertical video variations, you are restricting your reach and performance. Like Tiktok, YouTube Shorts keeps users hooked longer, so they watch more videos, and see more ads. By including vertical videos in your campaign, users who are more likely to be single-screen engaged are seeing your ads. And because their mobile device is in their hand, it increases the likelihood of them taking action. Now is the time to adopt a vertical-centric strategy, diversify your video content across multiple platforms, and tap into emerging vertical placements. These avenues can provide valuable insights into your audience and yield highly cost-effective results. #verticalvideo #youtubeshorts #pmax #performancemax #googleads #reels #stories #tiktok #digitalagency

We couldn't be prouder of our client The Timber Yard who hosted an incredible last minute gig with our favourite DJ, Fred Again.. The Timber Yard team rapidly coordinated a sold out event in 24 hours! What a testament to the power of agility in business. It's essential for us to learn and take inspiration from this: staying adaptable, agile and seizing real-time opportunities can yield remarkable outcomes. Let's find a balance between planning ahead, but also quick to change when the opportunity arises. 📷 Jackson Loria #agility #agilebusiness #realtimeopportunities #fredagain #digitalagency #tips #lessons

📣 Google is about to erase your historical Google Analytics UA data. Starting on July 1, 2024, all site owners will lose access to the Universal Analytics interface and API. If you have migrated to GA4 already, why does it even matter? ➡ Loss of Access You will lose access to the Universal Analytics user interface and API, so you won't be able to view historical data from before you set up GA4 like you can now. ➡ Exporting Historical Data You will need to export historical reports before July 1, 2024, to ensure you retain access to historical data for analysis and decision-making. ➡ Trend Analysis  Analysing historical will help you identify patterns, trends, and seasonal variations in user behaviour and website performance. ➡ Strategy Optimisation Studying historical data will guide the evolution of your marketing, content, and user engagement strategies by highlighting what has worked well in the past and what needs improvement. How can you export and store the historical data? There are currently several ways to export data from your Universal Analytics property: 1) Exporting individual reports in the formats like CSV, TSV, Excel, Google Sheets, PDF, etc. 2) Using Google Analytics Reporting API to export data to Google Drive (or other cloud storage) and connecting to Looker Studio. 3) Using third-party tools like Supermetrics and Funnel. Or speak to us, and we can help you out. 😊 We know your data is important to you, and we recommend that you export your historical reports before this date. Don't leave it to the last minute. 🔗 https://lnkd.in/dR2qd6RE #googleanalytics #googleupdate #digital #ecommerce #webanalytics #analytics #universalanalytics

We are finally on Instagram! For a long time we wondered whether we should have a presence on Meta as an agency. We didn't want to copy and paste what we share on here. But we finally arrived on what will make our Meta content different. So expect to see different, less polished content on Instagram. For our account launch, we are sharing a bit more about us. Why should you follow us? We believe that agencies that are good at what they do can prove it. So follow us to get free tips and hear about the awesome work we are doing for our clients. 🔗 https://lnkd.in/gC5aQfsP #instagram #meta #digitalmarketingagency #followus

Our friends from Willow & Blake have launched their highly anticipated branding course called, "Of Course". If you want to level up your brand strategy skills and learn the steps you need to take to launch a successful new brand, then this is the course for you. Learn from the founders who launched the overnight successful brand, frank body. 🔗 https://lnkd.in/gJ_Ktncj Bree Johnson Jessica Hatzis #branding #brandstrategy #startup #brand #startuptips #onlinecourse

Congratulations to Chris and the Australian Sports Marketing Pty Ltd team on a successful, sold out suite at the Formula 1® Australian Grand Prix. It has been a pleasure working with you to bring this campaign to life. Bring on Singapore! #digitalmarketing #googleads #digitalagency #marketing #leadgen #f1 #formula1 #ausgp #grandprix #clientsuccess

Friday meetings with the best views in Melbourne. The Ritz-Carlton Hotel Company, L.L.C. #clientmeetings #friday #views #melbourne #hotel #digitalmarketing #agency #digitalmarketingagency