About Today

About Today

Advertising Services

Collingwood, Victoria 358 followers

We increase the value of a business by increasing the value of its brand.

About us

About Today is about tomorrow. We are a brand and technology consultancy that increases the value of an organisation by fusing creativity, innovation and proprietary technology to unlock hidden equity in the brand.

Website
https://abouttoday.com.au
Industry
Advertising Services
Company size
11-50 employees
Headquarters
Collingwood, Victoria
Type
Privately Held
Founded
2012
Specialties
Online Business Consultants, Search Engine Optimisation, Adword Campaign Management, Display & Remarketing Campaign Management, Mobile Applications, Website Design & Development, Custom Software Solutions, and Branding

Locations

Employees at About Today

Updates

  • View organization page for About Today, graphic

    358 followers

    We're so excited to be working with Grace Brown and her team at Andromeda on helping to bring their vision to life. “Abi” is a companion robot that is used in aged care facilities, children’s hospitals and with children who need a little help with companionship. Abi is learning how to interact with her environment and the people in it every day and it is truly amazing what Grace and co are doing in this field. We're looking forward to watching Abi's progress in the coming years. Many thanks to #Mumbrella for helping to showcase the work that Grace and Andromeda are doing. https://lnkd.in/g2mxaEu3 #robotics #andromeda #abouttomorrow

    About Today hired by Andromeda Robotics for content and brand-related duties

    About Today hired by Andromeda Robotics for content and brand-related duties

    https://mumbrella.com.au

  • View organization page for About Today, graphic

    358 followers

    Why SEO (still) matters in 2024. Search Engine Optimisation (SEO) should be a fundamental component of any successful brand amplification strategy and its importance for businesses cannot be overstated. In an era where the internet is our primary source of information and commerce, ensuring your online presence is optimised for search engines like Google is imperative. If you’re not visible, you’re invisible and that means your competition is taking your revenue. Here are a few key reasons why SEO is still crucial for businesses in 2024 and why you sound strategy and ongoing management to back up any SEO activities you pursue. Increased Online Visibility: SEO helps your website rank higher in search engine results for a given set of search terms. With the majority of users not venturing beyond the first page, this visibility can significantly boost your online presence and attract more potential customers. Targeted Traffic: Effective SEO can help you reach your target audience. By optimising for specific keywords and phrases, you're more likely to connect with users actively searching for the products or services that you offer. Enhanced Credibility: Websites that rank higher are often perceived as more credible and trustworthy. SEO can help you build authority in your industry and establish your brand as a reputable source of information. Helps Improve User Experience: SEO isn't just about keywords and links; it also involves creating a user-friendly website. A well-structured, easy-to-navigate site enhances the user experience, leading to more satisfied visitors and potential customers. That’s data you can pull out of analytics, but data you’ll only get from the traffic that effective rankings deliver. Measurable Results: This stuff is highly measurable. The data and analytics to track the success of your SEO efforts is easily accessible and allows for adjustments and fine-tuning of your strategy to achieve even better results over time. Staying Competitive: Your competitors are likely investing in their own SEO. To stay competitive in your industry, you need to do the same. Otherwise, you risk losing market share to those who are optimizing their online presence. SEO is an investment, but it's an investment that pays off in many forms, such as increased traffic, leads, revenue and brand awareness. All of these things contribute to business growth because it makes your brand more valuable. (this article was penned by Lauren Pattersōn)

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  • View organization page for About Today, graphic

    358 followers

    Recent brand refresh created for the wonderful people over at Toorong Marnong. Toorong Marnong required a brand that would communicate with a young audience. Something that was clean, minimal, and incorporated a grounding colour palette. We are loving how this looks on their t-shirts too!

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  • View organization page for About Today, graphic

    358 followers

    Brand new website build for the team over at Medview. Medview required a quick turn around and our crew were able to deliver just that. Thanks to Miko Munsayac once again for his efficient and effective eye for design and our Technical Director James for helping to manage the team for a smooth delivery experience. MedView eXchange is a modern integration platform delivering streamlined pharmacy to supplier electronic ordering and invoicing. Check out more of what they do here https://lnkd.in/g8ywe4Td

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