JAM

Thanks to everyone who submitted their opinions on our recent brand emotion poll! The results were very interesting and include some key insights into emotional branding for those who voted: - Trust (67%): Trust is essential. It ensures brands deliver on their promises, fostering long-term loyalty and driving word-of-mouth recommendations. - Joy (17%): Joy creates positive experiences and happiness, forming strong, favourable associations. Brands that inspire joy are seen as fun and engaging, fostering a passionate and loyal customer base. - Nostalgia (11%): Nostalgia taps into fond memories, creating deep emotional connections. Brands that evoke nostalgia offer comfort and familiarity, resonating strongly with consumers. - Belonging (6%): Belonging reflects the desire to be part of a community. While crucial, it appears less impactful than trust, joy, and nostalgia in our poll. Brands that foster belonging build strong communities and loyal customers, though this may be more niche. These results highlight trust as the cornerstone of brand loyalty yet there are also so many other emotions that brands can use to connect to their audience. We loved conducting this pole; emotional connection is our JAM and without emotion then a brand is just a logo 💛

Spotted - MILKLAB is now in Coles! We had a blast being a part of the packaging design journey for MILKLAB. Being briefed with bringing the sides and back of pack to life in a way that will educate consumers whilst staying true to the MILKLAB look & feel. By featuring the iconic MILKLAB bottle on the side of pack, it ensures that no matter how it’s placed on the shelf, consumers will instantly recognise it as MILKLAB. The JAM team is thrilled to see the final product and we hope everyone loves the packaging and product as much as we do! Have you spotted it yet? . . . . . #JAMagency #packagingdesign #launch #milklab Noumi

This week, JAM attended the Food Service Australia event! We love industry events for their insights into what's new, innovative, and trending—and, of course, for the free MILKLAB coffee. The event was filled with brands, both big and small. It was incredible to see the diverse stalls and the unique contributions each brand brings to the food service industry. We had a fantastic time and can’t wait to see how the industry thrives with all these amazing brands. Did you attend the Food Service event this week?

Your brand communicates instantly through colour. Colour isn’t mere aesthetics; it’s a powerful conduit to your audience’s emotions. Blue conveys trust, red sparks urgency, and green evokes growth. Mastering colour psychology is crucial in branding to build a clear & inviting brand identity. Consider your brand’s palette: - What emotions are your colours telling? - Do they align with your brand’s core? Let colour be the voice that doesn’t just reach minds, but resonates with hearts. Check out our article on the power of colour: https://lnkd.in/g4k9JQwe

JAM is driven by the power of emotional branding. Whether it's a charity invoking empathy, a pharmaceutical company cultivating trust, or an FMCG brand sparking joy or nostalgia, each brand chooses a core emotion to resonate deeply with its audience. From a sense of belonging to an array of other emotions, the spectrum is vast and varied. What emotion strikes a chord with you? Share with us!

This week, Lucozade UK has rebranded after centuries! This has sparked an endless stream of chatter among us at JAM—design and brand enthusiasts that we are, it’s become the discussion of the week in our Slack channels. Some of our teams discussions are below: - The leap from the classic vertical stance to a horizontal layout marks a bold move, amplifying the iconic Lucozade symbol. - This evolutionary approach to rebranding bridges the past with a nod to the familiar. - A horizontal logo enhances readability across all touchpoints. - Yet Lucozade was already distinctive before hand so this rebrand may cause the brand to be lest distinctive and similar to other brands on the market currently. - Looking through a global lens, the UK’s packaging might also reflect a greener intent, cutting back on plastic compared to its Australian counterpart. We’re curious about your view. If this rebrand ventured from the UK to Australia, would you see it as a step in the right direction? . . . . . #JAMagency #BrandEvolution #rebrand #Lucozaderebrand

The JAM team always have fun on shoot days! Cant wait to see the final result, keep your eye out!

Our client Kellanova has reached such an exciting milestone! The JAM team are so happy to be working alongside them these past years and in the years to come 💛

A BIG congratulations to the team at Noumi for winning gold at the royal easter show this year for Australia's Own A2 Full Cream Dairy Milk! It has been amazing working with you on this pack 🎉

Where do your eyes go? Imagine we're crafting not just any ad, but one that evokes emotion. Look at the phrase: “SMOOTH AS.” It's bold, perfectly capturing the essence of the product. Milk has never sounded so... smooth. The product: And then, there it is. "Smooth As Milk." Right there, shining in all its glory. End with a bang!: There’s an echidna. With sunglasses. It’s the kind of visual that sticks & spreads joy. It’s fun, it’s memorable, it’s different. Now this is where your eyes go, a lesson on how powerful ads can be in a matter of seconds . . . . #JAMagency #Advertising #strategy #brandingagency