Digital Oasis

Digital Oasis

Advertising Services

South Yarra, Victoria 555 followers

Performance Based Marketing Agency Specialising In SEM & Social Media Ads & Ads Design | Content & SEO |

About us

Your Guide through your Digital Journey. Our fast-growing team of in-house digital experts will not only gather in bespoke teams and instil a unique data-rich, performance-driven digital marketing strategy for each client, but they will also consult you in the process so you understand exactly what it is that we’re doing, and what all the incomprehensible data actually means for your business.

 We’ve learnt how to cope with the ever-changing digital world and its algorithm updates so that we can safely position your brand for growth, without worrying too much about what changes may arise in the future.

Website
https://linkin.bio/digitaloasisaustralia
Industry
Advertising Services
Company size
2-10 employees
Headquarters
South Yarra, Victoria
Type
Privately Held
Founded
2019
Specialties
Marketing, Digital Marketing, SEO, PPC, Facebook Ads, Instagram Ads, Online Marketing, Google Ads, Tiktok Ads, Snapchat Ads, Website Design, Ads Design, SEM, and Content writing

Locations

Employees at Digital Oasis

Updates

  • Digital Oasis reposted this

    View profile for Francesco Greco, graphic

    Helping ecommerce marketing managers navigate ad platforms and enhance sales results

    Shifting our focus to Search as Google unveiled exciting AI-powered updates at the recent Marketing Live. These features are designed to revolutionise how you connect with customers. However, while everything appears to be exciting, there are a few things to keep in mind before jumping in. What are your biggest CONCERNS about AI handling parts of your Search Ads strategy? Swipe to see how these updates could impact your campaigns - good and bad, let's chat! #google #googleads #googleupdates #marketingdigital #googlemarketinglive #paidsearch #searchads

  • Digital Oasis reposted this

    View profile for Francesco Greco, graphic

    Helping ecommerce marketing managers navigate ad platforms and enhance sales results

    At the recent Google Marketing Live, an exciting update caught our attention: significant enhancements to Performance Max, designed to maximise the synergy between AI-powered Search campaigns and broader Google advertising channels. Here’s a breakdown of why this matters to marketing experts and e-commerce managers alike. #google #googleads #pmax #performancemax #googleupdates #marketingdigital

  • View organization page for Digital Oasis, graphic

    555 followers

    Great job Francesco ! The YotPo ANZ Retain Forward event was fantastic! Knowledge bombs, networking with awesome agencies and brands, and the YotPo AU team bringing the A-game! Hey legends, if you're curious about these key takeaways. Swipe through to see some highlights, and connect with us to access the full event transcript! ➡️ #YotPoANZ #MelbourneMarketing #EcommerceGrowth #Networking

    View profile for Francesco Greco, graphic

    Helping ecommerce marketing managers navigate ad platforms and enhance sales results

    It was an amazing experience attending the ANZ Retain Forward event. Proud to be Yotpo partners! The event was incredible with insightful content, and knowledgeable speakers (shoutout to Rad Mitic and Eric Cech, and whole YotPo AU team!) Fantastic opportunities to network with fellow agencies and brands. We’ve captured some key takeaways in this post. Want to get the full event transcript? Connect with us!

  • View organization page for Digital Oasis, graphic

    555 followers

    Is your PPC clickbait or conversion machine? Many businesses create killer ads, but forget the real game. Swipe through for proven tips to: 🚀 Craft high-converting landing pages 📈 Maximize your ad spend 🤑 Turn clicks into customers Ready to take your PPC to the next level?  ➡️ Book a call with our experts and see the difference a winning post-click experience can make! #ppc #landingpage #DigitalMarketing #EcommerceTips #marketingagency #melbournebusiness #melbournemarketing #smallbizau #smallbizaustralia

  • View organization page for Digital Oasis, graphic

    555 followers

    Check out our founder's post: Google's recent updates, like the controversial "AI Overviews" in Google Search, have been met with criticism for being buggy and lacking accuracy. Find out why~ 🤔

    View profile for Francesco Greco, graphic

    Helping ecommerce marketing managers navigate ad platforms and enhance sales results

    Is Google sacrificing User Trust in the AI race? Google has been at the forefront of AI, with major breakthroughs across natural language processing and machine learning enhancing Google products we use every day, like Search and Translate. As OpenAI gains traction, the pressure has been mounting for Google, and the race to innovate has led to botched rushed product releases. After the recent Gemini Images debacle, the latest feature, "AI Overviews" in Google Search, is also facing backlash for bugs and inaccuracies. Is Google's rushing too fast to outpace OpenAI compromising its reliable image? Innovation thrives on pushing boundaries, but should it compromise user experience? Buggy updates could drive users away, tarnishing Google’s hard-earned reputation. Google's success has been built on a foundation of user focus and responsible innovation. It's vital to balance these values with the competitive urge to deliver new features. While competition fuels advancement, Google is playing a dangerous game, as it must not lose sight of what made it a tech titan: a commitment to its users and reliable, user-friendly innovations. With recent missteps, Google stands at a crossroads. Prioritising user trust and meticulous development is essential to avoid a fall from grace. The conversation around Google's AI missteps is a wake-up call. Not even a behemoth like Google is safe from competitive innovation, and it needs to reaffirm its commitment to responsible, user-centric innovation to remain a leader in trustworthy AI. How do you see Google's current strategy in the AI space? Can they find the right balance between innovation, reliability and monetisation? Comment below! #google #googleai #googleoverviews #artificialintelligence

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  • View organization page for Digital Oasis, graphic

    555 followers

    Sitelink Extensions Rolling Out on Meta (Finally!) 🎉 Long awaited by many advertisers, we’ve begun to see sitelink extensions rolling out in select client accounts on Meta! This feature, familiar to those who use Google Ads, allows you to showcase relevant links directly beneath your ad, guiding users to specific parts of your website and potentially increasing conversions. 📈 While it's great to see Meta catching up, it opens up new opportunities for targeted messaging and improved ad performance within the platform. What are your thoughts on this addition? 🤔 #MetaAds #FacebookAds #InstagramAds #paidsocial #DigitalMarketing #EcommerceTips #marketingagency #melbournebusiness #melbournemarketing #smallbizau #smallbizaustralia

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  • Digital Oasis reposted this

    View profile for Francesco Greco, graphic

    Helping ecommerce marketing managers navigate ad platforms and enhance sales results

    PART 1: 𝐆𝐨𝐨𝐠𝐥𝐞 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐬 𝐀𝐝𝐬 𝐢𝐧 𝐀𝐈 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰𝐬: 𝐀 𝐧𝐞𝐰 𝐟𝐫𝐨𝐧𝐭𝐢𝐞𝐫 𝐟𝐨𝐫 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫𝐬 Google Marketing Live was last Tuesday and they are beginning to test Search and Shopping ads within AI Overviews, initially rolling this out as a small experiment in the U.S. This move aims to integrate ads seamlessly above and below AI-generated content, enhancing user experience by providing relevant advertising without the need for creating new ads. Early feedback suggests that these integrations are seen as helpful, allowing existing AI-powered Search and Performance Max campaigns to appear in these sections. Ads will be clearly marked as "Sponsored," ensuring transparency. This development signifies a significant step in how we can leverage AI to position our advertising more strategically. As Google takes a responsible approach by gathering extensive user and advertiser feedback, it will be interesting to see how this evolves. Stay tuned for more updates on this innovative approach to digital advertising! #ai #google #googleads

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  • View organization page for Digital Oasis, graphic

    555 followers

    Our team just deep-dived into advanced TikTok Ads strategies at Agency Day. Forget what you thought you knew - these ads can drive not just sales, but leads too!😉 Ready to craft a custom TikTok Ads plan for your brand, tailored to both lead gen and sales? Book a free brainstorming session with Emily, our performance strategist and watch your business reach a new level🚀 #tiktok #tiktokmarketing #tiktokads #paidsocial #leadgeneration #paidads #EcommerceTips #marketingagency #melbournebusiness #melbournemarketing #smallbizau #smallbizaustralia 

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