Hunt & Hawk

👍 GOOD TIMES 👍 WEEKLY POLL Do good. It’s what Australians expect of businesses, according to the Good Study – a biennial intelligence report by renowned advertising company, Leo Burnett Australia, in conjunction with UTS Business School and Zenith Media Australia. The survey found that a massive 96% of respondents believe that ‘it is important for brands to be doing some form of good in the world today’. However, only 39% of those surveyed were of the opinion that brands should weigh in on social and political matters. Instead, respondents suggested that the top three things brands could do to be seen as good were to ‘pay employees and suppliers fairly’ (94%), ‘provide stable and fair employment’ (92%), and ‘pay appropriate taxes in Australia’ (91%). What’s more, 68% of Australians indicated that they will pay more for a brand doing good and 57% will avoid brands that are not doing good. Speaking at the study’s launch, UTS Business School dean and author, Carl Rhodes, suggested that Australians’ “bulls**t detector is working really well”. “Australian people aren’t fooled by brands that put lipstick on a pig. It’s still the same pig. If you look at the low levels of trust in businesses today revealed in the research, there’s good reason for it,” he said. Do you agree with the findings? To what extent does a brand’s reputation and its positive or negative actions influence your purchasing behaviour? Vote in our poll and leave a comment to continue the conversation. #GoodStudy #PollOfTheDay #Poll 

Here’s how we help brands burst to life… “With RBM Software, we seamlessly intertwined excellence in engineering, client-focused solutions, and a unique 'code as the DNA' philosophy. The visual language is distinctly RBM – captured in a symbol that merges the open-and-close brackets of code with the letter ‘r’ to form a bold and dynamic emblem, representing the organisation’s innovative software solutions. This ‘code’ and geometric aesthetic of the RBM symbol are echoed in the hero visual on its homepage, where a pattern of squares and circles emerges in response to the user’s cursor movements. These graphics not only offer flexibility across various visual touchpoints for the brand, but also underscore RBM’s commitment to helping clients scale effectively. The brand’s modern and future-facing essence is accentuated through simplicity, a high-contrast palette of black and red, and the striking and clean sans-serif typography. To balance the digital look and feel, we incorporated images of hands – not just as a nod to the human touch in RBM’s services, but as a symbol of its craftsmanship, accessibility, hands-on nature, and commitment to elevating its clients to the next level.” Ready to shake up your brand? Get in touch with us today. https://hubs.li/Q02whWwd0 #BrandIdentity #VisualDesign #Brand #Typography #Design #DesignExcellence

📧 NO REST FOR THE WICKED 📧 WEEKLY POLL Do you monitor your work inbox while on holidays? You’re not alone. A recent report by leading recruitment agency, Robert Walters, found that 40% of Australian professionals continue to ‘engage with work’ when they are on annual leave – including regularly or occasionally accessing their work inbox. Further to that, a mammoth 71% of employees indicated that they don't feel ‘refreshed’ on their return from leave. Robert Walters ANZ CEO, Shay Peters, suggested that there were several contributing factors to the report’s findings. "For some, it's about avoiding the overwhelming inbox upon their return from vacation and the subsequent catch-up required. For others, the convenience of staying connected plays a role," Peters said in a statement. "Nowadays, with our addiction to phones and devices, it has become effortless to stay in touch. The lines between work and home life have become so intertwined that they are merging into one." Peters suggested that if employers were to successfully attract and retain staff, the onus was on them to adopt a culture that genuinely respects a work-life balance. "This means setting clear boundaries between work and holidays and making sure employers respect these requirements," he said. It comes as Right to Disconnect laws are set to be introduced in Australia, granting employees the right to ignore unreasonable calls and messages from their employers outside of specified work hours. Do you check your work emails, online messages, and/or any other comms while on annual leave? If so, what is the primary driver? Vote in our poll and leave a comment to continue the conversation. #Poll #PollOfTheDay #AnnualLeave

How did Hunt & Hawk begin? It’s an inspiring story that demonstrates the power of combining unique talents with a shared vision. #Founders #Marketing #Branding #Sales

Here’s how we help brands burst to life… “Sando Finance approached us seeking to revitalise its business and brand. We crafted a compelling brand narrative, drawing on Sando Finance's ability to turn dreams into reality for its customers – leveraging its expertise in mortgage broking and financial guidance to help secure loans. Our creative process included developing brand messaging and a visual theme centred around ‘dreams’. This is represented by the brand's symbol, which we call ‘Sando's Window’. This graphic element served to reveal and highlight the aspirations of Sando Finance’s customers in terms of real estate, lifestyle, and finance. As you navigate the Sando Finance website, you'll notice how the ‘dream’ theme permeates the design, from typography to the arrangement of photographs – which were inspired by photo albums – to the fluid movement of visual elements. Supported by the brand's vibrant colour palette, Sando Finance exudes a contemporary yet personalised feel, instilling a sense of trust and confidence.” Ready to shake up your brand? Get in touch with us today. https://hubs.li/Q02vF2yz0 #BrandIdentity #VisualDesign #Brand #DesignExcellence #BrandDesign #Design

🎧 TUNING IN 🎧 WEEKLY POLL We sure love our podcasts. Did you know Australia is ranked no.1 in the world for podcast consumption – or thereabouts, depending on the ever-changing data? According to Australian Podcast Ranker, we downloaded 1.03 billion podcasts in 2023, up 26% YoY. Further to that, online data-gathering platform, Statista, declared that last year, Australian podcast listenership was the highest ever recorded – drawing in 43% of the population. And traffic has increased yet again so far in 2024. Whether it’s being gripped by true crime, getting a news or sports fix, unwinding from work with a spot of comedy, or plenty else, we can’t seem to get enough of podcasts. Are you an avid podcast listener? If so, we’d love to know what compels you most to tune in. Vote in our poll and leave a comment to continue the conversation. Also, feel free to give us your podcast recommendations. #PollOfTheDay #Poll #Podcasts

Are you a SaaS company in need of some marketing? It's virtually impossible to get noticed in a highly competitive digital landscape without some form of integrated sales and marketing. Take a read below to find out how to get started. #SaaS #Technology #Marketing

𝘛𝘩𝘦𝘺 𝘴𝘩𝘢𝘭𝘭 𝘨𝘳𝘰𝘸 𝘯𝘰𝘵 𝘰𝘭𝘥, 𝘢𝘴 𝘸𝘦 𝘵𝘩𝘢𝘵 𝘢𝘳𝘦 𝘭𝘦𝘧𝘵 𝘨𝘳𝘰𝘸 𝘰𝘭𝘥 𝘈𝘨𝘦 𝘴𝘩𝘢𝘭𝘭 𝘯𝘰𝘵 𝘸𝘦𝘢𝘳𝘺 𝘵𝘩𝘦𝘮, 𝘯𝘰𝘳 𝘵𝘩𝘦 𝘺𝘦𝘢𝘳𝘴 𝘤𝘰𝘯𝘥𝘦𝘮𝘯… 𝘈𝘵 𝘵𝘩𝘦 𝘨𝘰𝘪𝘯𝘨 𝘥𝘰𝘸𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘴𝘶𝘯 𝘢𝘯𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘮𝘰𝘳𝘯𝘪𝘯𝘨 𝘞𝘦 𝘸𝘪𝘭𝘭 𝘳𝘦𝘮𝘦𝘮𝘣𝘦𝘳 𝘵𝘩𝘦𝘮. 𝘓𝘦𝘴𝘵 𝘸𝘦 𝘧𝘰𝘳𝘨𝘦𝘵. On a day of solemn remembrance, we pay our respects. #ANZAC #ANZACDay #LestWeForget

Move aside, Polaroid. Meet the creation that you didn’t even know you needed in your life. #TechTuesday #PoetryCamera #OpenSource #AI

☕ BUT FIRST, COFFEE ☕ WEEKLY POLL We sure love drinking coffee in Australia. For many of us, heading to a café for a caffeine fix is a daily ritual – despite the country being amid a cost of living crisis. But how would you feel if the cost of your regular cup was to increase significantly? Although it might not seem like it if you order a large double shot oat latte, coffee prices in Australia are low – at least by international standards. In fact, the price of a regular small flat white is considerably more expensive in many major world cities compared to what we’re paying on our shores, even when accounting for local purchasing power parity. And the going rate of the average Australian coffee is hurting independent cafes, argued University of South Australia Adjunct Senior Researcher, Emma Felton. Writing in The Conversation Australia + NZ, Felton said the consequences could be even more far-reaching. “By not valuing coffee properly, we risk losing the internationally renowned coffee culture we’ve worked so hard to create, and the phenomenal quality of cup we enjoy,” Felton declared. “Over the past few decades, coffee prices haven’t kept pace with input costs.” Felton suggested our attitude to coffee – primarily a prevailing thought that our flat white, latte, or cappuccino is not a treat as we might consider alcohol to be, and therefore there is greater reluctance to pay more for it in tougher economic times – meant café owners grappled with implementing price hikes. “Because of this, it really hurts café owners to put their prices up. In touch with their customer base almost every day, they’re acutely aware of how much inflation can hurt,” Felton wrote. “When café owners put up their prices, we often rush to accuse them of selfishness or profiteering. But they’re often just trying to survive. “Given the quality of our coffee and its global reputation, it shouldn’t surprise us if we’re soon asked to pay a little bit more for our daily brew.” What do you think? Vote in our poll and leave a comment to continue the conversation. #Poll #Coffee #VoteNow