Barking Dog Marketing

Here is a video we created for our newest client Total Tools! Showcasing their newest store in Wollongong while also announcing their Grand Opening. We flew a drone outside and inside to really showcase the size and scale of the location

5 ways unqualified marketers are damaging the industry. (and how to avoid these pitfalls): 1 — Assuming access equals expertise Just having access to social channels doesn’t automatically equip someone to drive meaningful business growth. It's crucial to continuously seek knowledge and training in marketing fundamentals. 2 — Eroding professional standards While it's easy to start a marketing agency, solid expertise and understanding of marketing principles are essential. Think of it this way: using a microwave doesn't make you a chef, just like using social media tools doesn't make you a marketer without the proper foundation. 3 — Confusing posting for marketing True marketing goes beyond just posting content. It involves understanding market dynamics, crafting compelling campaigns, and driving real conversions. Education and strategy are key. 4 — Ignoring strategy Strategy is the backbone of effective marketing. Without it, efforts are likely to result in inconsistent branding and consumer confusion. Always start with a strategic plan. 5 — Underestimating consumer intelligence Today's consumers are savvy and can see through the noise. Ensure every piece of communication is strategic, respectful, and engaging. — Social media promised to democratize marketing, but without the right approach, it can just be white noise. It’s 2024, and thoughtful, well-strategized marketing still trumps the latest “hacks” and “tricks.” What strategies have you found effective in your marketing efforts?

I stand on the shoulders of giants: Apple, Coca Cola, Vodafone, Johnson & Johnson. Some of the iconic brands where my mentors have led marketing efforts. Here are the 5 most important insights: 1) Social media platforms have changed marketing. But the necessity for a strong strategy remains. Platforms might be free, but that doesn’t justify poor content quality. 2) Many believe they are marketers because they use social media. This assumption floods platforms with low-quality content. Plus, it undermines professional marketing standards. 3) Information overload + media fragmentation. So, the fundamental marketing principles still apply. Effective messaging requires careful strategic planning. 4) 24/7 access to information. Every piece of marketing communication must be well-thought-out. And, it should be engaging to capture attention. 5) The core of marketing remained the same: A clear brand DNA and a consistent brand strategy. These are critical for sustained market success. — I have been lucky enough to have learned from these amazing mentors that have shaped me into the marketer I am today. If you’re looking for an experienced mentor in the marketing space, someone who has walked the talk, let me know and we can have a chat.

Most agencies hang onto a client for maybe 3 months. We do things differently at Barking Dog: We build partnerships that last for years, not quarters. Our current client base has been with us for over 6 years now. How is it possible that we retain clients 72x longer? Because we dive deep into their business from day one. No superficial overviews, or applying the latest marketing “hacks”. We get our hands dirty with real data, real strategy, real results. Take our project with a major company in the industrial sector. We transformed them into one of the largest in Australia in 5 years. How? → We started with a deep market analysis. → Identified exactly where they needed to play. → Developed a razor-sharp marketing plan. → Executed this with precision across digital platforms → Followed our strategic media buying strategies. The outcome? They skyrocketed from 8 figures to 9 figures. This 10x growth was a team effort—our strategies and our client's bold moves. So, if you’re tired of partners who bail after the honeymoon phase, let’s talk. We’re in it for the long haul, because your sustainable success is our biggest flex. Ps. None of this growth would be possible without our clients' vision and courage to think differently.

Let’s be honest: Hiring a marketing agency can be expensive. Here are 7 steps you can take right now, over the next 30 days; To give your marketing efforts a meaningful boost—without the hefty price tag? Lesson #1: Quick Content Refresh — Identify one older, underperforming piece of content and give it a quick facelift with updated stats or visuals. Lesson #2: Direct Customer Inquiry — Ask your followers a question related to their needs or challenges directly on social media. Lesson #3: Engage on Social Media — Dedicate 10 minutes a day to respond to comments or questions about your industry on platforms like LinkedIn or Twitter. Lesson #4: Simplify an Email — Identify the least engaging email in your sequence and simplify it. Aim for clarity and a single call to action. Lesson #5: Micro-Collaboration — Partner with a peer for a simple content exchange, like guest posting on each other’s blogs. Lesson #6: Keyword Quick-Fix — Find a long-tail keyword relevant to your latest article or product page and incorporate it naturally in the content. Lesson #7: One Small UX Improvement — Identify one small friction point on your website and address it. Could be as simple as clarifying a call-to-action. Found this helpful? Share it with a business peer of yours

99.9999% of marketing discussions I see miss: — The potential of traditional media — Leveraging marketing fundamentals — The value of mass brand awareness There’s too much focus on digital's rise. And, not enough on TV's unmatched reach and engagement. TV remains the king of media for broad reach. Last week alone, it connected with over 19 million Australians So yes: While digital platforms are gaining traction, TV continues to be a powerhouse in the media landscape. In fact, the expansive reach is still unmatched. At Barking Dog we find out where your target audience spends their time and then buy the most appropriate media at the best possible rates. That’s how we build brands people trust so they spend more and stay longer David Grill Ellen Wood Kent Robson Stephen Faucett Rob Maclean

#TheEvolutionofTalentOwnership

"I know I need marketing, but who can I trust?" echoes in your mind. Right? And, if you've muttered, "I've been burned by pretty marketing promises before," You're in good company as well. Those two objections, we hear the most. And, it’s common knowledge that most business owners currently feel lost in a sea of options. Yes, that moment you think, "I wish I knew how to make my business grow," is where the journey of growth begins. But, it’s the start of a painful journey. It's about diving deep, beyond the superficial. Tapping into the essence of what makes your brand truly one-of-a-kind. Our unique approach starts with truly listening. Something that’s quite hard to do on your own. But, imagine this: Transforming the dreaded "What if this is just another waste of money?" → "This is exactly what my business needed." That's the shift we aim for. In a saturated market, your voice deserves to be heard. What’s the story of your business going to be?

The biggest myth in marketing today? That knowing you need marketing is enough to grow your business. It isn’t. In a sea of options, how do you choose who to trust with your brand? Especially if you’ve been let down before? The truth is, understanding the power of your brand goes beyond mere marketing. It’s about building a foundation so solid that growth becomes inevitable. Many business leaders are stuck in a loop. They want to grow their business but don't know how. They know they need marketing but can't pick the right partner. Worse, some have been burnt before, making them wary of making another leap. Let's debunk a belief: That strategy and execution can't coexist under one roof. At Barking Dog, we merge the two. We start by developing your Brand DNA, ensuring every aspect of your brand is aligned - from your vision to your value proposition. This isn’t just strategy; It’s your blueprint for success. The landscape is littered with 'marketing experts' who have never walked the path they preach. With over 20 years in the trenches, generating over 500 million in revenue for our clients, my approach is different. It's proven, grounded in experience, not theory. Here’s a thought from someone who’s been where you are: "Without a clear articulation and understanding of your brand, you have nothing." That’s not just a powerful statement; it’s part of our philosophy at Barking Dog. So, what's the alternative to the never-ending search for the right marketing partner? It’s finding one that understands the significance of strategy married with execution. A partnership that sees your business not just grow, but thrive. If this sounds interesting, let's have an open conversation about how we can transform your marketing from a point of weakness to your most potent asset.

Doubting my own capabilities nearly stopped me back in 2017. But, here we are: Growing our business for nearly 7 years now. I trusted my own ability. Because I realized everyone has self-doubt when it comes to starting out I see this fear in every business owner’s eyes.  — The hesitation. ↳ “What if this rebrand doesn’t capture our essence?” — The dread of making that leap. ↳ “What if our marketing investment sees no return?” — The ghost of past failures. ↳ “The last strategy fell flat. How do we pivot?” Entrepreneurship is a tough game, filled with uncertainty.  It's not just about making decisions but making the right ones for your brand's future. Here's the crux of it: Your setbacks and failures? They're not dead-ends but detours to better strategies. At Barking Dog, we've turned setbacks into comebacks: Transformed a challenger brand in the industrial sector to Australia's leader in 5 years, growing 436% through strategic positioning and precise digital marketing. Here’s what decades in marketing have taught me: The real misstep is a static strategy, not evolving with your audience. Your brand's resilience?  It's your superpower. Past missteps are not failures but lessons that refine your path forward. So, to every business owner out there grappling with a brand identity crisis, pouring funds into ineffective marketing strategies, or feeling stuck — You're not alone. Let me know if you need help growing your business. —- PS. What would I do if I had to start this journey again? It’s clear: Act quicker, and scale faster.