Redefining Beauty was started because as a customer we were looking for a more affordable source of high quality makeup products that weren’t outrageously priced.

We supply the biggest range of Sigma Brushes, and plan to expand our range of products and brands based on demand. We do not have a store, Sigma Products are currently only available online in Australia.

Redefining Beauty Pty Ltd is the largest Official Australian Reseller of Sigma Brushes and products, and is now an Authorised Australian Reseller of Kryolan Professional Makeup.

Every makeup artist in Australia has had the experience of having to choose poor quality brushes because a $500-$700 brush kit wasn’t in their budget. This was what we experienced and what took us to the States to find an alternative high quality product.

We were shocked by how much cheaper the high end brands (even Australian ones) are in the US, and it quickly become clear that a lack of competition in Australia is what has allowed the prices to soar.

This is what we are here to change! Sigma Beauty is an amazing brand that simply speaks for itself, and it is helping us to reach our mission of providing professional makeup brushes at a truly affordable price, because beauty should be affordable for everyone!

Visit our “In The News” page to learn more about how we started about what we are about, as well as other Beauty companies that we have been featured in.