Add your business to ZipLeaf for free!
 Australia Business Directory
Social Media Marketing – Timing is Everything

By Market Ease Business Promotions

Social Media Marketing – Timing is Everything

12/17/2012 In social media marketing timing is important. Here’s some valuable free advice:



There’s not only an art to good social media marketing, there’s also a science involved. That science is based on the study of consumer habits and helps businesses like yours determine the best times, the best topics and the optimal intervals for posting at sites like Facebook, Twitter, LinkedIn and Pinterest. Here’s what you need to know.



Time of Day, Time of Week



In social media marketing timing is important. Here’s some valuable free advice:



While it certainly depends on your target market’s specific demographics, there are some generalities we can deduce from examining usage patterns (but do bear in mind that not every social media marketer agrees on these times).



Even though you own a business, don’t expect your target market to be online only during business hours. Weekends and nights are typically when consumers have time to scroll through social media posts.



Usually Facebook users, who tend to be older and more settled down, are online and ready to see your posts Monday first thing in the morning and then again in mid-afternoon. For Twitter, which enjoys a younger demographic, it’s best to post your company’s tweets in the evenings and on the weekends (Sunday is actually the reported as the best day to get your content retweeted, followed by Saturday and Thursday) and you should schedule them for early in the day or early to mid-evening.



Timing of Updates



There are few things more annoying to any social media user than getting bombarded with a boatload of tweets or Facebook updates all at once. Yes, timing is everything, especially when it comes to your social media posts. Make sure they are spaced out over a period of days, each and every week.



Once again, social media experts tends to disagree, but usually it’s optimum to tweet two or three times a day/night and post to Facebook once or twice a day. Be sure to post on LinkedIn weekly as weekly updates tend to go to all of your connections.



Don’t simply take a day a month to do social media blasts as you’ll probably lose opportunities and lose followers.



Timeliness of Responses



And finally, timing is very important when it comes to responding to users via social media. If someone posts on your Facebook page about a negative experience they had with your company, you can mitigate the damage simply by responding quickly and offering to do whatever is necessary to turn this customer into a happy one.



It’s also good manners to respond quickly via social media. If someone retweets your content on Twitter, take the time to thank them. If a customer or prospective client sends you a direct or private message, make sure you post a response right away to let them know you care.



It’s definitely smart business to analyse your traffic reports to see what sort of results you’re getting from your social marketing activities, too. This info can help you fine tune your timing so that you are capitalising on successes and hone in on certain social media networks that are bringing you the best results.
It’s certainly not easy nor is it always possible to post and respond in the proper timeline. That’s why many modern businesses – all the way from very small operations on up to big retailers – often hire someone like us to take care of their social media marketing. We are a Sydney and Adelaide SEO company who can help. We look forward to talking to you about your needs and how we can put together an affordable and stress-free plan to increase your company’s online sales through social media marketing and other marketing efforts.

About This Author

Market Ease Business Promotions

Market Ease Business Promotions

Market Ease Business Promotions is a website design and marketing company, specialising in SEO (Search Engine Optimisation) and Internet Marketing. We provide various online marketing services.Inquiries: Phone: 1300 662 990Fax: 1300 305 335 Mobile: 0411 127 873 Website: http://www.marketease.com.au/…

Read More »

More Articles From This Author

Tips on Search Engine Optimization for Video Marketing

Tips on Search Engine Optimization for Video Marketing

09/10/2013 When most people hear the words “search engine optimization”, they think about text. They think about keywords and keyword phrases. Some may even think about back links and guest blogging. But in the ever-evolving world of search engine optimization Adelaide, Australia has seen ove... Read More »

Make a Second Impression with Google AdWords Remarketing

Make a Second Impression with Google AdWords Remarketing

08/27/2013 Have you ever found yourself browsing the web and being inundated with ads from a particular company?Your first thought may have been, "Wow! They must have tons to spend on marketing... they're advertising everywhere!".In actual fact, however, they are more likely taking advantage of AdWords Remarke... Read More »

How Inbound Marketing is Changing the Way We Sell

How Inbound Marketing is Changing the Way We Sell

08/08/2013 If you're tired of being marketed to via intrusive ads, direct mail, purchased email lists and other forms of interruption marketing, you're not alone.Now, more than ever, people are relying on their own abilities to search out products and information they're interested in, and are feeling empowere... Read More »

Search Engine Optimisation (SEO)

07/23/2013 Discover How to Get the High Search Engine Rankings That’ll Send Traffic Pouring to Your Web Site … & Send Your Sales Skyrocketing! When it comes to marketing your business online, experts agree that there are few things more important than obtaining high search engine rankin... Read More »

Tips on Search Engine Optimization Adelaide for Video Marketing

Tips on Search Engine Optimization Adelaide for Video Marketing

06/24/2013 When most people hear the words “search engine optimization”, they think about text. They think about keywords and keyword phrases. Some may even think about back links and guest blogging. But in the ever-evolving world of search engine optimization Adelaide, Australia has seen ove... Read More »

Search Engine Optimisation Adelaide Content Writing Tips for Small Businesses

Search Engine Optimisation Adelaide Content Writing Tips for Small Businesses

05/28/2013 Google’s constant algorithm changes underscores the need for effective and continuous search engine optimisation (SEO) strategy in order to survive or withstand Google’s adjustments. While optimising a website involves a combination of marketing techniques, search engine optimisa... Read More »

Market Ease Business Promotions Announces New Case Study on Its Website

Market Ease Business Promotions Announces New Case Study on Its Website

04/01/2013 Online marketing firm Market Ease Business Promotions reveals case study on Wellness & Lifestyles Australia to display the results it is capable of achieving for clients. Adelaide internet marketing firm Market Ease Business Promotions reveals new case study on one of its clients to show... Read More »

Market Ease’s CEO Comments on Recent Survey Results from the National Association of Women Business Owners

Market Ease’s CEO Comments on Recent Survey Results from the National Association of Women Business Owners

03/05/2013 Recent survey results of women entrepreneurs conducted by Web.com and NAWBO prompts response from online marketing firm Market Ease Business Promotions. A joint survey conducted by Web.com and the National Association of Women Business Owners (NAWBO), titled The State of Women-Owned Business... Read More »

Blending SEO with the Other Ingredients Can Equate to Online Riches

Blending SEO with the Other Ingredients Can Equate to Online Riches

02/18/2013 So, you know that SEO is important, right? But are you spending all your effort on SEO and getting bogged down with keyword research but not bothering with other important online marketing elements? If so, you’re limiting your potential for success and growth. Here are some other areas... Read More »

Are You Benefiting from Free SEO Tools?

Are You Benefiting from Free SEO Tools?

02/03/2013 If you’re looking for free SEO tools to help you succeed online you’ll find a lot of options out there to take advantage of. The more you learn about the world of SEO the more you’ll have an opportunity to rank well and get organic rankings. There are tools that can help... Read More »

Avoiding Duplicate Content In Web Design

Avoiding Duplicate Content In Web Design

01/15/2013 Duplicate content has long been an issue for businesses marketing online, and as search engines update their algorithms and use increasingly sophisticated processes, it is important for your web design to feature fresh, unique content. Google and other search engines are constantly refining t... Read More »

2013 SEO and Online Marketing Resolutions

2013 SEO and Online Marketing Resolutions

12/27/2012 It’s that time of year again – time to sit down and examine your company’s performance over the last year in terms of meeting goals. If there are areas where your performance metrics are lacking, then this is the perfect time to think about what you can do differently next ye... Read More »

SEO Frequently Asked Questions

SEO Frequently Asked Questions

12/04/2012 What makes you different from other SEO companies? While other SEO companies use generic templates and often include out-of-date, non-effective techniques in their SEO service packages, we make sure to provide only the cutting-edge, highly effective, highly targeted techniques that g... Read More »

Webmasters Reeling over Latest Google Algorithm Updates

Webmasters Reeling over Latest Google Algorithm Updates

11/09/2012 New algorithm updates from Google continues to stir the web community. Due to the rising complexity of search engine optimisation, many businesses are turning to SEO consulting firms like Market Ease Business Promotions to help them stay on top of search engine results. Google recently... Read More »

Ad Serving is Getting Smarter – Is Your Web Copy Smart Enough?

Ad Serving is Getting Smarter – Is Your Web Copy Smart Enough?

10/16/2012 Google needs your help with their ad serving. The right approach by you can help you gain favor with Google and, ultimately, with your target customers. In case you haven’t been paying attention in recent weeks, Google ads are getting a lot smarter. You can’t seem to make a w... Read More »

There’s a reason so many big brands use Facebook for a huge chunk of their marketing — it offers a large variety of ways to connect with and market to your target customers.

There’s a reason so many big brands use Facebook for a huge chunk of their marketing — it offers a large variety of ways to connect with and market to your target customers.

09/20/2012 Does your business have a social marketing strategy that includes Facebook? Social media can do a lot of good things for your site. Facebook Likes, for instance, can do a lot of great things. I you’re not working on marketing via Facebook, you could be missing out on excellent opportu... Read More »