Karen Hall

Reputation By Design (formerly 101 Things Marketing), based in Sydney NSW, has won the 2022 Australian Achiever Award for Australia’s Advertising, Marketing & Public Relations Services category.

Now into its twenty-fifth year, the Australian Achiever Awards are an independent, unbiased award system based on assessment ratings from a business’s own customers. The awards provide an indication of a well-run business where satisfied customers are a sign that a business is healthy, worthy… Show more

Reputation By Design (formerly 101 Things Marketing), based in Sydney NSW, has won the 2022 Australian Achiever Award for Australia’s Advertising, Marketing & Public Relations Services category.

Now into its twenty-fifth year, the Australian Achiever Awards are an independent, unbiased award system based on assessment ratings from a business’s own customers. The awards provide an indication of a well-run business where satisfied customers are a sign that a business is healthy, worthy of praise, and increased custom.

The award system focuses on eight criteria, namely: Time Related Service, Addressing Client Needs, Care and Attention, Value, Attitude, Communication, Perception, and Referral. The criteria are rated individually in percentage terms and the final score is an amalgam of these. Anything above 80% overall is regarded as exceptional and reflects outstanding customer service.

Reputation By Design achieved a 99.40% overall score for Customer Service and Relations, topping all other Advertising, Marketing & Public Relations Services business applicants to become the National Winner. The 2022 Australian Achiever Award proves Reputation By Design delivers on the promise of customer satisfaction.

Established originally as 101 Things Marketing by Director Karen Hall in 2015, the business was recently re-branded to Reputation By Design to more accurately reflect what they offer. As a specialist marketing agency, they provide clients with a suite of marketing services, social media management, and award submission assistance. The team of 14 specialists supports clients not only in Australia but also internationally. They aim to proactively grow their client’s business reputation by increasing trust and social proof in brands, and ultimately growing leads and revenue. Show less

Success often breeds more success and it’s for that reason the recognition and social capital that comes with winning awards can really separate you from your competition.
Karen Hall knows what it takes to win awards, having worked on thousands of submissions for clients leading to hundreds of award wins from a host of different industries.

Karen is the founder of 101 Things Marketing and a career marketer with over 20 years’ experience, including running marketing teams for Westpac… Show more

Success often breeds more success and it’s for that reason the recognition and social capital that comes with winning awards can really separate you from your competition.
Karen Hall knows what it takes to win awards, having worked on thousands of submissions for clients leading to hundreds of award wins from a host of different industries.

Karen is the founder of 101 Things Marketing and a career marketer with over 20 years’ experience, including running marketing teams for Westpac, Virgin Money and Ray White.

In this Trusted Agent podcast with Sean Scoffield, Karen discusses what it takes to write a standout award submission that will not only get noticed by the judges but also secure you recognition and wins.

Karen outlines the steps real estate agents need to take to put together a strong application that will ultimately help you stand out from the competition and build your personal brand while creating trust with both buyers and vendors.

She also offers advice on how you can market the award, not just if you win, but throughout the entire process – from the nomination right through to the awards ceremony and beyond.

If you’ve ever thought about nominating for an award, growing your reputation and building a trusted brand within the industry and the broader community, this podcast is for you.

“Real estate agents have so many experiences to draw on and sometimes they can take for granted what they do and how they change people’s lives for the better.” – Karen Hall Show less

Corporate Vision Unveils the Winners of the 2020 Media Innovator Awards

Winner: Leading Experts in Real Estate Marketing Campaign Development - Australia - 101 Things

The greater media landscape is an ever evolving one, adapting to the changing needs and wants of the consumers it serves. Above all else, innovation and creativity are the key to enduring success in such an environment, regardless of where your company specialises in the industry. From top-tier marketing firms, to… Show more

Corporate Vision Unveils the Winners of the 2020 Media Innovator Awards

Winner: Leading Experts in Real Estate Marketing Campaign Development - Australia - 101 Things

The greater media landscape is an ever evolving one, adapting to the changing needs and wants of the consumers it serves. Above all else, innovation and creativity are the key to enduring success in such an environment, regardless of where your company specialises in the industry. From top-tier marketing firms, to those looking to reinvent digital media, it pays to differentiate yourself from what is, by all regards, an incredibly competitive field.

Corporate Vision launched the original Media Innovator programme to recognise those that took this ethos to heart. To adapt, grow and evolve to the needs of the industry in the pursuit of bettering it and challenging others to follow their lead.
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Blogging is one of the most cost-effective ways to maintain a conversation with your target clients and remind them you’re the broker of choice.

With fruit mince pies already on sale at Coles and Woollies, it’s not too early to think about how you’re going to manage your social media and online presence over the Christmas and New Year holiday period.
This year, why not set yourself up for a decent break rather than a 'fakecation': being on vacation but spending your whole time on your laptop and work phone (sound familiar, anyone?).

Like a best-selling novel, compelling awards submissions need to be well-written. Ensuring that the grammar is correct and there are no embarrassing typos is one thing, but making your submission stand out from the rest? According to Karen Hall, from Marketing consultancy, 101 Things, that comes down to the three ‘S’s’: storytelling, specifics and statistics.

56 cents of every dollar spent is influenced by a consumer’s digital interaction with a brand. So if you still think social media is for other businesses, you could be slashing your revenue potential in half.

This article shares my seven top tips for utilising social media for profit.

A recent survey showed that 93% of brokers agreed they were doing more work to prepare a loan, spending up to twice as much time to prepare and submit an application.

The research was carried out by real estate and finance marketing consultancy 101 Things.

Director Karen Hall said the extra time spent on these applications means “something has to give” and it is often the branding and long-term business building.

One expert is helping brokers and advisers by launching a series of tips, starting with a free Google for Business checklist. According to Karen Hall, director of Australian-based 101 Things, Google is five times more important than social media.