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🌟 How Skims Dominated the Digital Marketing Landscape 🌟 In just a few short years since its 2019 launch, Kim Kardashian's SKIMS has not only become a shapewear titan valued at $4 million but also a masterclass in digital marketing and social media strategy. The secret? A blend of Kim's unparalleled influence, cutting-edge social media marketing, and a keen understanding of what makes content resonate. Let's dive into the marketing strategies that propelled Skims to the top of the social media world. 🚀 🌈 Celebrity Power Meets Social Media Marketing 🌈 The magic ignited when SKIMS partnered with Lana Del Rey. This collaboration wasn't just about combining forces; it was a strategic digital marketing move that showcased the impact of celebrity influence in social media marketing. The collection flew off the shelves, showcasing the effectiveness of well-chosen partnerships in attracting new audiences and skyrocketing sales. This is a prime example for anyone looking to boost their brand's visibility and engagement through influencer marketing. 📱 Diverse Content: A Digital Marketing Strategy 📱 SKIMS’ success on social media is a testament to their diverse approach to content creation. From reels and carousels to stories and highlights, Skims employs a wide array of content styles to maintain its online presence. This variety not only keeps the audience engaged but also demonstrates a key social media tip: versatility in content format can significantly enhance your brand's online appeal. ✨ Recognisable Brand Aesthetic ✨ One of the most powerful marketing tips Skims exemplifies is the importance of a cohesive and recognisable brand aesthetic. Regardless of the platform, Skims maintains a minimalistic design theme, marked by a unique palette of beige and nudes. This consistency is crucial in digital marketing, ensuring the brand is instantly recognisable, thereby strengthening its market presence. 🚀 Leveraging Marketing Tips for Your Brand 🚀 Skims' journey is a blueprint in maximising brand potential through social media and digital marketing. By focusing on unique selling points, embracing influencer marketing, and ensuring content variety and brand consistency, any brand can amplify its social media presence. Incorporating these social media tips into your strategy can enhance your brand's shareability, discoverability, and overall digital marketing success. For more info, feel free to read our latest blog post: https://lnkd.in/d5tuyccj #DigitalMarketing #MarketingTips #SocialMedia #SocialMediaMarketing #SocialMediaTips

It was a big week in fashion this week with the MET Gala, and we have to say that some brands absolutely killed it with their social media leveraging this week. Leveraging big pop culture events (like the MET Gala) is HUGE when it comes to social media. It's a great way to expand yourself and your brand to an audience who may have never heard of you before. We did this on our website this week, with our post on the genius marketing Vogue has implemented with the MET Gala in recent years, link below 💅 https://lnkd.in/dzEyvziJ

Our free branding worksheet does all this for you! Help you identify your brand identity ➡️ By asking you questions about your brand’s origin and beginnings, your first step to effecting branding begins. Helps you identify your brand’s ideal customers ➡️ This is the starting point for delivering relevant value and getting sales. Get a deep understanding of your buyer personas and pain points, then match your brand offerings to their needs. Helps Analyse Your Competitor Brands ➡️ This helps you conduct research to see where you should take action to boost your brand appeal and marketing effectiveness. Helps you understand your customer’s buying journey ➡️ Identifying how well your customers know your brand can reflect how successful your marketing, advertising, and branding campaigns have been. This is just the beginning when it comes to building a solid branding strategy. Do so to attract your target audience, increase sales, and grow your company. Branding could bring your marketing to a new level. Why wrestle with it yourself when you can get an expert to do it for you? Click the link below for more details on how to get your free branding worksheet 🔥 https://lnkd.in/dNsiEfwt #digitalmarketing #digitalmarketingagency #branding #brandingtips #brandingdesign #marketingtips

Join us for Episode #04 of The Way With Cheech Foo, featuring the indomitable Angela Tran, a truly inspiring entrepreneur whose journey from owning three Fish and Chips shops to building a thriving business empire is nothing short of remarkable 💪  Angela now heads several successful ventures including BOBABOBA, Rodzilla, and Mama Mochi. Her entrepreneurial spirit and innovative ideas have made her a household name in the Perth business community 😋 Don't miss this opportunity to dive deep into Angela’s incredible story and gain insights into her unique approach to business. Tune into the latest episode of The Way With Cheech Foo, available on all major podcast platforms. Discover the secrets behind her success and get inspired by her relentless pursuit of excellence 😀 Listen now to explore Angela Tran's entrepreneurial journey on The Way With Cheech Foo 🎧 https://lnkd.in/gkNdSkmU #podcast #podcaster #podcasting #entrepreneur #entrepreneurpodcast #businesspodcast #successstories #businessinspiration #entrepreneurlife

Showing some love to one of our neighbourhood businesses, BOBABOBA founder Angela Tran won a 40 under 40 Franchise WA award last week for her work in franchising! We had the pleasure of having Angela visit our office earlier this year (and with the gift of bubble tea). Angela is known for her fearless entrepreneurship and her undivided grit. She is the guest on the latest episode of The Way With Cheech Foo 🧋 In the latest episode (link at the bottom of this post to listen!), Angela discusses her journey from owning 3 Fish ‘n’ Chips shops in Perth’s northern suburbs to becoming the owner of one of the state’s largest bubble tea chains in Western Australia. Cheech and Angela talk all about: 🧋The Iconic Purple Branding 📅 How It Takes 10 Years To Become An Overnight Success 💪 How Age Can Sometimes Work Against You In The Business World 🌱 Growing a franchise empire from the ground up ✈️ Travelling abroad to learn her craft from a Bubble Tea Master 👩🏻💼 Being a woman in business and Asian too Click below to listen 🎧 https://lnkd.in/gWM6RhGy #podcast #newpodcast #bubbletea #podcaster #australianpodcast #bobaboba #franchisebusiness #beyourownboss #growyourownbusiness

Billboard advertising is a standout marketing strategy, offering an impressive reach that complements digital marketing efforts well. As a traditional marketing platform, billboards capture the attention of a vast audience, making them an essential component of any comprehensive marketing plan. In terms of marketing ideas, billboards excel due to their ability to provide continuous exposure, a fundamental aspect of building brand recognition. This repetitive visibility is one of the most effective branding marketing tips, ensuring that your marketing message leaves a lasting impression on consumers. Such consistent presence in the public eye bolsters brand recall, significantly influencing consumers' purchasing decisions in your favour. Billboards also grant creative flexibility, which is invaluable for executing eye-catching marketing ideas. The vast space available on billboards allows for creative marketing designs that engage audiences, a tip that digital marketing channels often attempt to emulate within the constraints of smaller screens. The non-intrusive nature of billboard advertising sets it apart as a marketing strategy, offering a seamless addition to the consumer's environment without the disruption commonly associated with digital marketing ads. This marketing tip suggests that a more subtle approach can lead to stronger brand recall and a positive brand association, important goals in both traditional and digital marketing strategies. From a cost-effectiveness standpoint, billboards offer a competitive advantage over traditional media like TV or radio ads, often recommended in marketing tips for budget optimisation. The fixed cost associated with billboards, particularly in strategic locations, can yield substantial marketing returns, aligning with the goal of maximising marketing investments for the best possible outcomes. Incorporating billboard advertising into your marketing ideas can significantly enhance your overall strategy, offering a blend of reach, visibility, and engagement that supports both traditional and digital marketing objectives. #marketing #digitalmarketing #marketingtips #marketingideas #marketingaustralia #billboard #mcdonalds

Anyone else looking The MET Gala RIGHT in the eye 👀 At first, The MET Gala is a fundraising dinner for the Costume Institute of the Metropolitan Museum of Art (better known as the MET) in New York City. It is an event that coincides with the opening of a new exhibition in the MET, but most people focus on all the celebrities dressing up by a theme, run by Anna Wintour and Vogue. The theme changes every year, but celebrities like Rihanna, Blake Lively and Kendall Jenner have attended in previous years This year, we saw some familiar faces, like Zendaya, but some new ones too! But what can we learn about marketing from The MET Gala? Behind-the-Scenes Content 📸 Vogue has captivated YouTube audiences with exclusive behind-the-scenes glimpses of the MET Gala, offering an insider's view into one of the most anticipated fashion events of the year. Their coverage, including interviews by Emma Chamberlain with her cool and casual demeanor, helps viewers feel connected to the glamour and excitement. Celebrities like Dua Lipa and Olivia Rodrigo preparing for the gala further enhance the sense of transparency and exclusivity. Incorporating Influencers 💅 In recent years, influencers have become more prominent at the MET Gala, serving as interviewers, guests, and brand ambassadors. This shift reflects a broader trend of brands experimenting with new ways to collaborate with creators. Whether through Instagram posts or creative partnerships, enabling influencers to connect authentically with their audience is key. Brands also benefit from engaging micro- and nano-influencers to target specific social media niches and increase engagement. Harnessing Social Listening 👂 Social listening plays a vital role in leveraging the buzz around the MET Gala. Iconic moments, such as Emma Chamberlain's humorous interview with Jack Harlow or Kim Kardashian's all-black Balenciaga look, spark conversations and memes that brands can capitalise on. By closely monitoring these trends, brands can creatively incorporate popular elements into their own marketing strategies. For more info, check out the link below our latest blog post, all about the MET Gala. https://lnkd.in/dzEyvziJ #metgala #metgala2024 #marketing #marketingtips #marketingideas #digitalmarketing

Something is coming Angela Tran BOBABOBA 👀 #podcaster #podcasting #podcaster #australianpodcast #boba #bobabobaau #businesspodcast

Let’s Talk: The Stanley Effect 🥤 I’m sure you’ve heard or seen the Stanley Cups, but did you know Stanley is making waves in the digital marketing world thanks to strategic TikTok marketing 🔥 From overlooked to irresistible, witness how user-generated content, influencer collaborations, even with major celebrities such as Olivia Rodrigo, viral challenges, and educational videos reshaped the narrative around Stanley's iconic product 😍 Embracing the essence of digital marketing, Stanley leveraged TikTok's platform to connect with a younger audience, igniting a frenzy of creativity and engagement 💪 To read more, click the link to see the full blog post: https://lnkd.in/gKQfVigD #digitalmarketing #digitalmarketingtips #socialmedia #socialmediatips #socialmediamarketing #stanleycup #stanleycupmarketing

Ever heard of a pixel before 🤔 A pixel is a little hidden tool in the digital marketing world to help us understand user behaviour and optimise your digital marketing efforts. They work behind the scenes, embedded in website code or emails. When a user interacts with your digital content, the pixel sends data to a server, providing valuable insights into user engagement 🔥 There are multiple types of pixels in the world of digital marketing, including retargeting pixels, conversion pixels and Facebook pixels. By leveraging tracking pixels alongside web development and social media strategies, they can really pixelate a company’s digital marketing success 💪 #digitalmarketing #webmarketing #marketing #marketingtips #digitalmarketingtips #socialmediatips