JAM

Your brand communicates instantly through colour. Colour isn’t mere aesthetics; it’s a powerful conduit to your audience’s emotions. Blue conveys trust, red sparks urgency, and green evokes growth. Mastering colour psychology is crucial in branding to build a clear & inviting brand identity. Consider your brand’s palette: - What emotions are your colours telling? - Do they align with your brand’s core? Let colour be the voice that doesn’t just reach minds, but resonates with hearts. Check out our article on the power of colour: https://lnkd.in/g4k9JQwe

JAM is driven by the power of emotional branding. Whether it's a charity invoking empathy, a pharmaceutical company cultivating trust, or an FMCG brand sparking joy or nostalgia, each brand chooses a core emotion to resonate deeply with its audience. From a sense of belonging to an array of other emotions, the spectrum is vast and varied. What emotion strikes a chord with you? Share with us!

This week, Lucozade UK has rebranded after centuries! This has sparked an endless stream of chatter among us at JAM—design and brand enthusiasts that we are, it’s become the discussion of the week in our Slack channels. Some of our teams discussions are below: - The leap from the classic vertical stance to a horizontal layout marks a bold move, amplifying the iconic Lucozade symbol. - This evolutionary approach to rebranding bridges the past with a nod to the familiar. - A horizontal logo enhances readability across all touchpoints. - Yet Lucozade was already distinctive before hand so this rebrand may cause the brand to be lest distinctive and similar to other brands on the market currently. - Looking through a global lens, the UK’s packaging might also reflect a greener intent, cutting back on plastic compared to its Australian counterpart. We’re curious about your view. If this rebrand ventured from the UK to Australia, would you see it as a step in the right direction? . . . . . #JAMagency #BrandEvolution #rebrand #Lucozaderebrand

The JAM team always have fun on shoot days! Cant wait to see the final result, keep your eye out!

Our client Kellanova has reached such an exciting milestone! The JAM team are so happy to be working alongside them these past years and in the years to come 💛

A BIG congratulations to the team at Noumi for winning gold at the royal easter show this year for Australia's Own A2 Full Cream Dairy Milk! It has been amazing working with you on this pack 🎉

Where do your eyes go? Imagine we're crafting not just any ad, but one that evokes emotion. Look at the phrase: “SMOOTH AS.” It's bold, perfectly capturing the essence of the product. Milk has never sounded so... smooth. The product: And then, there it is. "Smooth As Milk." Right there, shining in all its glory. End with a bang!: There’s an echidna. With sunglasses. It’s the kind of visual that sticks & spreads joy. It’s fun, it’s memorable, it’s different. Now this is where your eyes go, a lesson on how powerful ads can be in a matter of seconds . . . . #JAMagency #Advertising #strategy #brandingagency

This week, JAM had the privilege of diving into the future at the first Intuit Mailchimp Conference in Sydney. It was a masterclass in leveraging AI, packed with insights that promise to redefine how we use AI. A huge shoutout to the Intuit Mailchimp team and Bob & Ryan from Now We Collide - Creative Agency for educating us on the use of AI and fostering connections among a vibrant community of marketers and creatives. The conversations, the shared wisdom on AI, and even the exceptional hospitality at the Ace Hotel left us inspired and eager for more. To everyone who made this day filled with learning and connection, thank you. We're already looking forward to the next gathering! . . . . . #JAMagency #marketingconfrence #AItools #confrence

In a day soaked with innovation and team spirit, JAM joined Noumi’s Innovative Workshop, diving headfirst into a sea of forward-thinking. A very big congratulations to our very own Katie ‘KT’ Leslie for winning the ‘Most Inspired’ award! A heartfelt thanks to Noumi for having us, to the facilitators & participants for the shared journey, and to the catering who kept our energy up. Here’s to the power of collaborative brilliance in innovation! . . . . . #JAMagency #innovationworkshop #innovation #branding

It’s Harmony Day, a celebration that recognises our diversity and brings together Australians from all different backgrounds. It’s about inclusiveness, respect and a sense of belonging for everyone. Here's are a few prompts to think about this week within brand: - Does our imagery embrace multiple intersectionalities? - Are we tapping into diversity within our own teams for inspiration? - How inclusive are we being to other backgrounds other than our own? This week, let’s lean into the learning, honour the diversity, and celebrate the wealth of perspectives each unique background offers. . . . . . #JAMagency #HarmonyDay2024 #diveristy #inclusion