About
As an advisor, I work with clients to gather and leverage consumer insights and develop strategies to maximise return on investment.
As a strategist, I work with clients to develop strategies that have broad support and will be fully implemented.
As a director, I bring to the table lateral thinking, strategic insights, a long view and an in-depth understanding of consumer behaviour.
Prioritising understanding the client and market, identifying the problems and opportunities, and engaging management, staff, and consultants, I address:
Business planning – identifying the pathway to maximising ROI.
Brand – defining, creating, and communicating a brand.
Culture – building the team will bring the brand to life.
Marketing – product, pricing, communication, and distribution.
Communication – traditional, non-traditional, and digital.
Business development – systematic B2B business generation.
Thirty years working with clients across Australia has taught me that facilitating strategies that can and will be fully implemented requires prioritising:
Data – enabling more reliable and profitable decisions than intuition.
Intellect – the objective, critical, and lateral interrogation of data.
Innovation – generating fresh ideas that will drive performance.
Perspective – integrating immediate needs and long-term opportunities.
Ethics – developing and living values that exceed stakeholder expectations.
Engagement – ensuring that management, staff, and consultants are onboard.
Delivery – on time, to budget and to specification.
My academic background is in psychology, education, and business. I sit on several boards, including commercial and not-for-profit. I am passionate about sharing my knowledge– leveraging my skills as a writer and speaker.
To facilitate budgeting and ensure value, I prefer to be engaged on a fixed fee basis.
Without exception, I say it as I see it, and most importantly, I am always up for a pot of tea and a chat.
Articles by D. John
Activity
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Get over it While it has never been and will never be my intention to offend anyone – if they are offended by what I say or do – that is their…
Get over it While it has never been and will never be my intention to offend anyone – if they are offended by what I say or do – that is their…
Shared by D. John Carlson
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Emmanuel Samuel speak it louder: Relationship may open doors but competence keeps you in the room.
Emmanuel Samuel speak it louder: Relationship may open doors but competence keeps you in the room.
Liked by D. John Carlson
Experience
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NRMWA Ltd
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Education
Honors & Awards
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International Corporate Citizen of the Year
United Way International
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Paul Harris Fellow
Rotary
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Speaker of the Year
Rostrum 42
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More activity by D. John
What do you need to start 🚀 now? ... If this post resonates with you, share ♻️ this post and follow Joseph Stepke for insights on leadership…
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#leadershipexcellence #leadershiplessons
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My eyes met these words on the right time .. sometimes all what you need is a message
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