THiNK Marketing

Marketing insights for B2B services companies Are you in accounting, recruitment, consulting, or any other B2B service industry? In our recent blog, we highlight three crucial marketing insights that all B2B companies need to know.  The first insight was all about building and promoting brands. In today's digital age, a strong brand is essential for attracting your ideal audiences and clients. It's more than just logos and colours—it's about defining values and delivering a consistent experience. Read about how to leverage digital marketing tools like social media, websites, and SEO to showcase your brand's value and engage your audience effectively. Ready to elevate your brand? Check out our blog post for more details and all three insights! https://bit.ly/3xSbyPy #THiNKMarketing #B2BMarketing #BrandBuilding #BusinessSuccess

This ANZAC Day, let's take a moment to honour the brave men and women who have served and continue to serve our nation. With my brother having spent years in the military, I've had the privilege of meeting some of his comrades, deepening my respect for all those who dedicate themselves to defending peoples’ freedoms. Today, let's pay tribute to their courage, sacrifice, and unwavering commitment to our country. Lest we forget. Good luck in the two-up!!! #ANZACDay #LestWeForget #HonoringOurHeroes 🕊️

🌟 Develop a Recruitment Marketing Strategy! 🌟 At THiNK, we specialise in helping B2B services businesses and have extensive experience in recruitment marketing. It's surprising how many recruiters overlook or poorly executed marketing strategies. They often focus solely on individual sales or job ads. But how can you effectively influence your entire audience throughout the recruitment cycle? Clients, candidates, and potential employees are all savvy consumers of marketing and media. Traditional methods alone don’t cut it, especially with platforms like SEEK becoming increasingly costly and competition intensifying. Every day, we're all  inundated with countless marketing messages, all clamouring for our attention. So, how can your agency rise above the noise and distractions? How can you engage and nurture your audience effectively? Here’s how… read our latest blog, The key elements of a successful recruitment marketing strategy, here: https://rb.gy/sx68vi. #RecruitmentMarketing #Marketing #THiNKMarketing

🎨 Effective branding goes beyond the creative. Think about the brands that have left their mark on our cultural consciousness – QANTAS, IBM, Deloitte, Atlassian – all of them stand out not just for what they offer, but for how they present and position themselves. In our latest blog, we look at the essential steps in enhancing and building a brand that resonates with audiences. From logos to ensuring consistency across all touchpoints, we cover how to elevate your brand and make a lasting impression. Read more here: https://rb.gy/row7hb #THiNKMarketing #BrandDesign #VisualIdentity #MarketingTips #BrandBuilding

Organic vs. Paid Marketing: Which is right for your business? With literally hundreds of different digital marketing options available, it's essential to know the difference between organic and paid content. Here's a breakdown to help you choose the best approach for your objectives: Organic Marketing: ✅ Builds trust & authority ✅ Fosters long-lasting connections ✅ Drives organic traffic & enhances brand recognition Paid Marketing: ✅ Provides prompt & scalable outcomes ✅ Boosts brand visibility & conversions ✅ Offers measurable ROI metrics Strike the right balance: 🔍 Begin with organic to establish credibility. 🚀 Supplement with targeted paid campaigns for visibility. 🔄 Continuously evaluate and refine for optimal results. In digital marketing, one size doesn't fit all. Understand the basics to enable growth in today's competitive landscape. Reach out to THiNK Marketing for expert guidance! 💬 Checkout our latest blog on Organic vs. Paid strategies here: https://rb.gy/kub46z or visit us for more information. #DigitalMarketing #OrganicVsPaid #THiNKMarketing

Why do people get Harley-Davidson tattoos? Why is "Nobody gets fired for buying IBM" a thing? Why is BHP considered the safest Aussie investment? Image and reputation have always been significant B2B topics. In terms of customer psychology, what people think about us and our purchasing behaviours, as well as the brands we align with, says a lot! Leaders want their businesses and brands to be perceived as market leaders, believing that superior services or products trump everything else. However, history shows us otherwise, and this mindset can often send B2B brands down the wrong path. In hyper-competitive and often undifferentiated B2B markets, positioning can be the differentiator between success and mediocrity. Discover more here: https://bit.ly/4auk2ea #Marketing #BusinessGrowth #Branding #THiNK Marketing 

You've probably heard the term 'marketing funnel' before but… what is a ‘marketing’ funnel and why should you care!? Whether you're a marketer or a business owner looking to increase leads, marketing funnels can help build your pipeline. They guide potential customers through the buying process and help businesses maximise ROI. Check out our blog to get to grips with how to apply funnels in your business: https://bit.ly/3PWTp9j #Marketing #BusinessGrowth #CustomerRetention #THiNKMarketing