The Atticism PR & Brand Development

The Atticism PR & Brand Development

Public Relations and Communications Services

Waterloo, New South Wales 723 followers

We are a full service PR and brand development agency with offices in Australia and the UK.

About us

The Atticism is a full service, boutique PR and brand development agency specialising in the urban lifestyle sector. We were founded in Sydney (Australia) in 2012. In 2019 we opened our office in the United Kingdom. The Atticism has become the ‘go to’ agency for those looking to break free from traditional PR methods. We are leading spokespeople against the widespread use of vanity metrics in PR and were one of the first agencies to promote the dissolution of the traditional press release. The Atticism is a boutique agency, by design. We aren’t trying to be the biggest, but we are determined to be the best. We are comprised of a tight-knit team who work closely with our clients to help them succeed. We believe that when it comes to communications, if everyone is going one way, it’s often better to find a different path, one that will surprise and delight. This will ensure your voice is heard and most importantly, remembered. OUR CORE VALUES We thrive on creativity – we’re colourful and always challenge our initial thoughts to see if there’s a more unique way of doing something. We are energetic – there’s a vigor about us that clients don’t get anywhere else, and it’s contagious. We are effective – never doing tasks just for the sake of it. Each activity has a clear goal and outcome in mind. And lastly, we’re frank. We tell it like it is, putting ego aside and doing what it takes to achieve success. We don’t inflate our results or use any vanity metrics in our reporting. OUR KEY RESULT Clients who dominate their sector, who have the best reputation, who overachieve on their PR and marketing revenue targets and who have a trusted brand that stands the test of time.

Website
http://theatticism.com
Industry
Public Relations and Communications Services
Company size
2-10 employees
Headquarters
Waterloo, New South Wales
Type
Privately Held
Founded
2012
Specialties
Public Relations, Brand Development, Social Media, and Copywriting & Editing

Locations

Employees at The Atticism PR & Brand Development

Updates

  • We love a bit of review love. This one takes the cake.

    View profile for Renae Smith, graphic

    Global PR & Brand Expert

    I wanted to share a review I received recently on Google that moved me to tears. The effort taken to explain the review - and the details that resonate with how hard I try for our clients at The Atticism PR & Brand Development… “Absolutely love working with The Atticism. It's not easy to find an agency that ads proper value to your brand. I've been working with them for a year, and let me preface this by saying that i've been handling agencies for 15 years. Working with Renae and the team is an anxiety free experience. They get the job done, and they do it so well you'll never EVER want to go anywhere else. I will take a minute to pass on my experience with them because, like me, you're probably looking for the right partner for your brand My points of anxiety (that they knock out of the park) come from past experiences of working with both HUGE multinational agencies and small boutique agencies. With the multinationals it has been my experience that they don't pay as much attention to the smaller clients as they do with their BIG clients, They focus on the 20% of the client base that give them 80% of their earnings, I run a medium sized brand and I always have to fight for attention and constantly follow up with my account handlers to make sure the job gets done, and, I have been disappointed every single time because my medium sized brand gets deprioritized. Small boutique agencies are, from my experience, usually very unorganized and lacking when it comes to the reach of their network (Vs multinationals that have global reach). You can't use the same small boutique agency in London that you used in Dubai. So it is a constant journey of educating new agencies on your brand, make sure all the fundamentals are aligned and then following up to make sure they get the job done and in most cases you end up doing things yourself because you just don't trust them to get the job done. The Atticism do this incredible thing, They work with a conscience :). They understand your brand, and your needs, on a fundamental level, and become an extension of you and your brand. They create great strategies, and more importantly they execute them with grace and a phenomenal amount of dedication. They also have the right connections and their network does everything you want it do both regionally and globally level. (They've worked for me across EU & MENA) It takes me one 15 minute call a week to align on things and the work gets done, and it gets done WELL. They just do it better, at least better than anyone else i've worked with, and i've worked with at least 20 agencies including the likes of MSL, Leo, Ogilvy, Editor and Ketchum. tl;dr Working with The Atticism is an anxiety free experience. They work harder and smarter than everyone else i've worked with, you can trust them, and they WILL make you a HAPPY client.”

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  • The Atticism PR & Brand Development reposted this

    View profile for Mia Hajje, graphic

    Public Relations Account Executive and Influencer Specialist

    Yesterday I had the privilege of participating in AmandaJLittle.com ‘s ‘Star Account Manager’ workshop. Amanda was truely a wealth of knowledge, leaving me with fresh insights and inspiration tailored perfectly for my role. Sending a big thank you to Renae Smith for providing me with this opportunity to further my learning and personal growth in the PR world.

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  • The Atticism PR & Brand Development reposted this

    View profile for Mia Hajje, graphic

    Public Relations Account Executive and Influencer Specialist

    Last Tuesday marked the vibrant launch of La Cantina, Bondi’s newest tequila bar. Surrounded by an incredible guestlist, La Cantina was truly buzzing all night long (fueled with Mexican nibbles and delicious margaritas of course!) The thrill of seeing our efforts come to life in record time was so rewarding. I feel increadibly fortunate to be apart of such an amazing team at The Atticism PR & Brand Development - and moments like these remind me just how lucky I am to call this work 🥂

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