Reef Digital Agency

We're delighted to share a new case study in the legal space ⚖ It's no secret that when it comes to law firm marketing, the stakes are high. When one new case can be worth hundreds of thousands of dollars, advertiser competition is fierce. It is not uncommon to see cost-per-clicks of $100+ for some searches because savvy law firms know that if that click converts, the ROI is orders of magnitude compared to the cost-per-acquisition. This was the exact challenge that our client, a major Australian law firm in the compensation space, was in. And to their credit, they'd done a lot very well: - Identified the right channels to be on and were present in an already ROI positive way - Clear, compelling messaging on their conversion-focused website - Strict adherence to Law Society advertiser guidelines, a rarity But what they didn't know was that a handful of hard-to-find settings buried in ad networks were exhausting their budget in ways they never would have allowed. These hidden costs were ruining ROI through a combination of budgetary wastage and opportunity cost. When we brought these issues to their attention and implemented fixes, this law firm experienced a near immediate uplift. They went on to have record-breaking month after record-breaking month in terms of new clients and revenue. Beyond the commercials, it gave us and our client a great sense of professional satisfaction to know that we helped a lot more people get the compensation they deserved from insurers who wouldn't comply without a fight. A huge thank you to all involved. -- P.S. This law firm gave us the chance to conduct a free review of their advertising spend and as a result, we worked together for many years. If you're in a similar situation, we'd be happy to provide you with a free review too. To take us up on this offer, please reach out and let's see if we're a good fit.

Can we talk about website redesigns and SEO? Many brands have redesigned their site only to find out that they’ve lost huge amounts of SEO visibility. Less rankings, less traffic, less conversions.... disaster. The reason why is because when your site changes - your code, your content, your URL structure - your rankings also change. If a site changes a whole lot, all at once, such as with a redesign, then that’s a major event for SEO. So… what can you do to make your website redesign a success from an SEO standpoint? You need a 'Site Migration' plan. A site migration has three phases: 1. Before Launch 2. Launch Day 3. After Launch Here, we discuss each phase and why it's mission critical to SEO success.

SEO website migrations 😅 For the past ~2 years, SEO migrations have been a big part of basically every day at Reef. Our client, a department of the government, needed to migrate a huge number of smaller websites into a main domain. Doing so would make it easier for people to find information and access services. Now that the project has successfully concluded, we're delighted to share (what we can) via this case study. If you have an upcoming website migration and are wondering how to make it go as smoothly as possible from an SEO standpoint, please feel free to reach out. We're happy to help.

Christmas Appeal results: Paid Search drives $381k in donations from a $22k media budget. Three major factors behind the success of this campaign were: 1. A terrific organisation with a strong reputation 2. Using insight from previous years to inform channel selection and targeting 3. Being ultra specific with ad platform settings to eliminate waste A huge thank you to our client and all involved with this record breaking result.

Q: I really want to improve our SEO but am confused about what to do, in what order, and why... and I can't stand the thought of wasting time and money. Can you point me in the right direction? A: Check out this awesome SEO On-Air podcast episode with our very own Scott Pittman So many gems from his 15+ years of digital marketing experience ✊ #seo #digitalamarketing

Are you running LinkedIn Ads? If so, here's something important to know. If a LinkedIn Ad has hashtags in it, the hashtag changes your ad targeting. Many people are unaware of this. An ad with hashtags will show to everyone you specify in LinkedIn Campaign Manager as well as everyone who follows the hashtag within the geography you are advertising in. This dramatically changes who will see your ad and where your spend will go. If you are looking for precise targeting, best to skip using hashtags.

Important: Reef is not recruiting via WhatsApp. Someone is pretending to be us ⚠ When Reef recruits, you will deal directly with the company founders, have multiple video interviews with us and connect on LinkedIn. You would also meet the wider team, know exactly which clients you will work on, have a signed employment agreement, a full induction process, an expense for getting setup and so on. You would not be asked to carry any costs or use your own money for something. If you have been approached by someone recruiting who says they are with us, please message us here. It is very likely a scam.

It's time to celebrate an appeal that will impact thousands of Aussies 🎉 Our client is a major Australian nonprofit who helps those in financial need. With cost-of-living pressures making it harder for many people to make ends meet, this organisation wanted to drive donations from donors who wish to make a difference. As their PPC agency, we worked closely together to make that happen. Here are some of the results: 🎯 ROI: 13 to 1 🎯 Donations: $400k+ 🎯 Duration: Just over 3 months Additional benefits: 🎯 Growth in new donors 🎯 Growth in donor base If you have an upcoming appeal and would like to chat, please shoot us a DM. We're happy to privately share more details and our approach.

Several marketers from various nonprofit organisations have recently confided to me that their average donor age was 70+ years old 👴 👵 (and in one case, 85+ yo!) and their donor base was inevitably shrinking. This appears to be a common challenge for many organisations, and so I thought I'd share some key points and takeaways from my recent presentation at the Charitable Recycling Conference, on the topic of engaging younger demographics in your digital marketing. • Part 1 sets the scene, in which I explore some of the major changes happening in the charitable sector and why there is a need for adaptation and innovation. • Part 2 will discuss the actual strategies to target younger demographics. ⚠ Make sure to comment on the post below to be notified when I post the 2nd part. #nonprofitmarketing #digitalfundraising #nonprofitfundraising #nonprofits

🔥 Here's why the Google Ad Grant is awesome: in September, our clients received 30,090 clicks and 1,764 conversions from their Grant spend. This is a terrific program for nonprofits who can get it, especially when paired with a strategy and rigorous optimisation. #charitymarketing #nonprofitmarketing #googleadgrant